Ferrari tambiAi??n celebra 70 en el Design Museum de Londres

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18. F150 design drawing
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38. Present Day Manufacturing of the Ferrari California car

El Design Museum londinense anunciA? una gran exhibiciA?n para celebrar los 70 aAi??os de la marca de Maranello. “Ferrari: bajo la piel” es una muestra que se propone revelar la fascinante historia del “cavallino rampante”. Esta propuesta, creada en colaboraciA?n con Ferrari, celebrarA? 70 aAi??os de precisiA?n en el diseAi??o, a partir del lanzamiento del primer Ferrari, en 1947, hasta el modelo de producciA?n mA?s reciente. La exhibiciA?n abrirA? sus puertas el 15 de noviembre de 2017 y permanecerA? montada hasta el 15 de abril de 2018.

Un adelanto de la muestra del Design Museum se puede visitar actualmente en el Museo Ferrari de Maranello. La exhibiciA?n permitirA? tener visiones inAi??ditas acerca del mundo Ferrari, alrededor de materiales rara vez vistos. El ambicioso display reunirA? primitivos bocetos de diseAi??o, maquetas, cartas, memorabilia, asAi?? como tambiAi??n algunas de las Ferrari mA?s famosas que se hayan visto en las calles y circuitos alrededor del mundo. Juntos, todos estos objetos y documentos originales formarA?n un estudio sin precedentes de Ferrari y el diseAi??o.

125 S

15. Ferrari 166-195 Sport CoupAi?? MM Figurino a colori 13

Los tesoros de la muestra incluirA?n memorabilia personal y material de archivo para entender la vida de Enzo Ferrari, sus primeros autos, modelos para el tA?nel de viento y maquetas trabajadas a mano tanto en arcilla como en madera.

Espacios exclusivos explorarA?n el desarrollo del diseAi??o, la ingenierAi??a y la construcciA?n de Ferrari, sin olvidar la fenomenal atenciA?n al detalle al que caracteriza a la compaAi??Ai??a en cada uno de sus elementos. La exhibiciA?n tambiAi??n pondrA? atenciA?n en la herencia deportiva, la permanente bA?squeda de innovaciA?n asAi?? como el glamour de su conocida clientela.

9. Enzo Ferrari at the Targa Florio in 1920. - The car is an Alfa Romeo 40-60 HP Racing Type

- Enzo Ferrari in Fabbrica - Il motore in fase di montaggio Ai?? probabilmente il 12 cilindri a V di 1995 cmc. (evoluzione potenziata del motore 125 S)

La exhibiciA?n gira alrededor de Enzo Ferrari y su pasiA?n por la competiciA?n, lo que caracterizA? y potenciA? a la marca. Hijo de un fabricante de MA?dena, se convirtiA? en piloto de carreras en 1919 y sus mayores conquistas hasta el comienzo de la Segunda Guerra las consiguiA? con Alfa Romeo. En 1947, Enzo Ferrari presentA? su propio automA?vil -un nuevo y elaborado diseAi??o entorno a un motor V12, con la mente puesta en las prestaciones-, una enorme movida en esos tiempos de inmediata posguerra en Italia. Sus autos enseguida comenzaron a sobresalir en competiciA?n, atrayendo una clientela de famosos y adinerados conductores que ayudaron a forjar la reputaciA?n de la empresa.

30. Visit to Ferrari - Mick Jagger, leader of the Rolling Stones, on the delivery of his GTO

40.Model resin of 348 TB - The construction of the model is performed with a milling machine automatically controlled by a computer with CAD - CAM system, 1990

El escenario de la muestra, el Design Museum, es un espacio lAi??der a nivel mundial dedicado a la arquitectura y el diseAi??o y su misiA?n es discutir todos los elementos relacionados con el diseAi??o, incluyendo la moda, el producto y el diseAi??o grA?fico. Desde que abriA? sus puertas en 1989 en el museo se ha exhibido desde una AK-47 hasta zapatos de taco de Christian Louboutin. Ha montado mA?s de 100 exposiciones, recibido desde entonces a mA?s de 5 millones de visitantes y dado a conocer el trabajo de algunos de los mA?s celebrados arquitectos y diseAi??adores del mundo incluyendo a Paul Smith, Zaha Hadid, Jonathan Ive, Miuccia Prada, Frank Gehry, Eileen Gray o Dieter Rams. El 24 de noviembre de 2016, el Design Museum se trasladA? a Kensington, al oeste de Londres. El arquitecto John Pawson repensA? el interior del edificio modernista de los aAi??os sesenta para crear un nuevo hogar para el Design Museum, generando tres veces mA?s espacio de exhibiciA?n para un mayor abanico de muestras y extender las posibilidades de los programas de estudios que allAi?? se dictan.

Fotos: Prensa Ferrari

7. Enzo Ferrari at the entrance of the Ferrari Factory, 1957

17. Front View with mechanical transparency of the first Ferrari car, the 125 S. - Project of Gioachino Colombo carried out in August-October 1945

19. Side view with the mechanics in the transparency of the first Ferrari car, 125 S. - Gioachino Colombo's project executed in August 1945

18. F150 design drawing

29. Rally of the South African Ferrari Clubs on the Kyalami Circuit for the 50th Anniversary Celebration, 1997

26. Grand Prix of China, 2017

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